Textiles in the light textile ci₩$ty: Homogeneous competi↓→tion is a dead end; diffeβδβrentiated competition is th↑<÷₽e way out.

The international market is slu‌€δ₹ggish, and domestic market dem∞₽♦©and is shrinking, making this year's €™"textile business diffi¥≠↕>cult. In recent years, more and more¥ ' international fashion brands have σ↔begun to shift their fabric ¶α∑procurement targets to the Chinδ$a Light Textile City l׶ocated in Keqiao, Shaoxing Co✔<unty. However, compared to f↕≥→irst-tier cities like S✔÷★₩hanghai and Guangzhou, ¶‌∏the fabric prices in the L££→ight Textile City are relativel© >y lower, and product homoge∏↔♣neity is one of the "₹reasons. "Many fabrics from textile™σ enterprises in Shaoxing Cφ®ounty have a high repetition rat∑Ω♣e and similarity. If you randomly take φπ♣≈out a fabric, more than ten ♦∏‌∑companies have it, which is not suit‌λ♠able for the personalized d₩λ≥×evelopment needs of hig<™λ÷h-end brands. In contrast, some forei↔ ₩gn fabric companies have thouσ§"σsands of yarn types, providing noλ∞σt only a wide range of chδ≥$oices but also the ability to meetα× personalized needs," s₽↓♦aid Fu Guoqing, chairman of Shaoxing Y→₹™ongsheng Industrial an₹₽<d Trade Co., Ltd.
   
"Only by constantly occupying a leading$>δ  position in a certain fabric fiel¥∑≠₹d and continuously innova§ ting to differentiate from conventional <‍• products can one attra×>ct the attention of int± ✘ernational fashion bra♣£☆♠nds and become a high-end fabric ☆↕≤‌supplier," Fu Guoqing believ♦£ es. He thinks that almost all domestic ↔↑ ♦companies dedicated to pr→•∏βoducing high-end fabr÷¶ics are working on product differ↓‌εentiation.
   
Fu Guoqing believes that >‌as the export market for t✔γ↕×extiles faces obstacles, competit↔≥≤ ion in the domestic textile market wil↓∑‌εl become even more inφ∏"§tense. To maintain stable developm¥"ent amid fierce competition, →£∏✘it is essential to have unique ch☆✘≠aracteristics. Impleme•±nting a differentiation strategy is th±₽♠e current and future business st☆≤rategy of Yongsheng Comp×δany and is also the core competiti♦←®→veness of the enterprise. To☆¶↓> this end, the compan↓₽y will increase investmen♣↓¶™t in technological developmen↔₽t, cultivate advantageous prφ©oducts, build product ±✘φbrands, enhance product✘<₽γ reputation, and ultimately ex≠εpand market share.
   
Fu Guoqing stated that in recent year∞≤ s, the fabric industry haλ←s experienced overcapacity, wit↕☆h the increase in market orders fa•"r below the growth rate of industry ™←capacity. The phenomeno÷≤n of product homogeneity am≥☆↑™ong various fabric c‌∞✔ompanies is very obvious, and compΩΩanies are engaged in fierce ‌​♣price wars to compete fo$ ∞×r market orders, result↓ε↕ing in a serious decline ♦Ωin profit margins across th✔♣×e industry, leaving comp↑¶anies severely wounded in γ♥•their internal conflicts.
   
With the shift in brand perception and <≤‌₽awareness of differentiation pos£•itioning, fabric companies are increasi✘≥✔ngly realizing that only by deve€♦≠loping differentiated products can th€πγ'ey gain pricing power, the✘©reby maintaining the business phil‍♠osophy essential for the survival of ∑↕× the enterprise. They are abandonin≈εg the previous low-end imitat​®‍ion and the business approach of ₩♦↕Ωonly selling 'common go ε ods' and are beginnin×‍÷g to focus on differentiated produc♠βt development. Whethe'↓∞r to cope with market survival cha​∞$llenges or to develop ✔•‍ brand building, the diffe∏©rentiated development of fabrics&λ is becoming increasingly imp$π ortant. To obtain personal₹$₹ ized fabrics that fully rδ×♣ eflect brand design styles, many cloth★αing companies are starting t∑​&§o collaborate with fabric compaΩ®φ₩nies on product developme ₽nt. Fashion designers participate in ∏ the fabric research and developmΩ↔✘ent stage, fully conveying theδ↑φir ideas to fabric designers. Thi©'s way, products can δ∞ be created that meet thα×e needs of designers from★÷∑ multiple aspects such as±✘ε raw materials, processes,★& patterns, colors, and textures, sati≠∏σsfying the fabric ne₽→eds of clothing companies§α while reducing development costsπ' and risks associated with r"∑‌♥esearch and productio≠®n.